The Foundation of SEO Strategy
Keyword research is the foundation of all SEO and content strategy. Most agencies pull data from a single tool and call it done. We take a different approach: aggregating data from multiple sources, cleaning and validating it, then applying AI-powered classification to turn raw data into strategic direction. The result is a comprehensive understanding of your keyword landscape and clear priorities for action.
Data From Every Available Source
We gather keyword data from first-party and third-party sources to capture the complete picture
First-Party Data
- Google Search Console (organic performance)
- Bing Webmaster Tools (Microsoft ecosystem)
- Google Ads (paid search terms)
- Bing Ads (Microsoft paid search)
- SA360 (enterprise search data)
Third-Party Data
- Keyword Planner (Google's own estimates)
- Ahrefs, Semrush, or similar platforms
- Competitor keyword analysis
- Industry-specific sources
Intelligent Classification
This is where our approach differs significantly. We use our own AI classification system to categorize every keyword with both standard and custom classifications tailored to your business.
Intent Type
Brand, Generic, Competitor - understanding why users search
Funnel Stage
Upper (awareness), Mid (consideration), Lower (conversion)
Topic Clusters
Grouped by theme and relevance for content planning
Custom Categories
Industry-specific classifications tailored to your business
Strategic intelligence at scale
What You Receive
A comprehensive keyword strategy document that serves as the foundation for all SEO initiatives
Complete Keyword Universe
All relevant keywords with volume, difficulty, and current rankings
Classification Matrix
Every keyword categorized by intent, funnel stage, and custom categories
Competitive Analysis
Top competitors mapped to keyword categories with domain insights
Opportunity Assessment
Gaps where you can win identified and prioritized
Priority Recommendations
Where to focus first based on opportunity and effort
How We Build Your Keyword Strategy
Data Collection
Pull keyword data from all first-party and third-party sources
Cleaning
Normalize, deduplicate, and validate the data for accuracy
Classification
Run through our AI classifier with custom category definitions
Competitive Scraping
Analyze search results for category representatives
Analysis
Synthesize data into strategic insights and recommendations
Delivery
Comprehensive document ready to inform content and technical strategy